Nimag Suzuki


BV NIMAG, official importer in the Netherlands for Suzuki, TVR and Morgan, started using Hyarchis Waxtrapp CMS in 2003 to present cars, motorcycles and boats on its website. Over eight years later, NIMAG was fully immersed in capitalising on the online possibilities. For instance, in 2011 the company started using Waxtrapp targeting software on its Suzuki Auto site to support requests for test drives and brochures, a move that resulted almost immediately in a 200% increase in the conversion rate.

Suzuki Netherlands has three entities each representing a product group and each with its own specific needs and challenges.

Thanks to Hyarchis Waxtrapp, each of these product groups are provided with content tailored to the products. The flexible layout ensures that the site managers can adapt the content to appeal to people looking for a car, a motorcycle, or a boat.

With its intuitive navigation structure, a user-friendly drag & drop editor and easy image editing options, Hyarchis Waxtrapp CMS makes it possible for users to maintain the site with minimal training.

Even though various site managers have a hand in the content, with Hyarchis Waxtrapp CMS all contributions converge in a single Suzuki Auto website.

Hyarchis has been playing an active role in the implementation of Suzuki’s online strategy for years. As well as supporting external parties, Hyarchis actively helps to come up with solutions to challenges and helps find ways to make optimum use of the various sites so that these can continue to develop and add to the company’s success.