Aligning the objectives of Sales and Marketing can be a challenge for many organizations. And when you work with teams in different countries and who speak different languages, that challenge only gets bigger.
Communication is key, as always. Nothing works as well as sitting together in a room, looking into each other’s eyes, and asking each other: where do we want to go?
So that’s what we did. In Amsterdam. With all Sales and Marketing people. And with our colleague Thomas van Zuijlen, sessions like this never get boring.
He activated the creative brain cells of the attendees, taught them the secret of good teamwork (ask for help if you need it), and helped them set concrete actions and targets to help Hyarchis become the fastest-growing regtech in Europe over the next two years.